Lifestyle futurist Shel Pink captured the attention of the spa industry when she launched SpaRitual in 2004. The brand was founded on the belief that slowing down is the path to enlightenment and a commitment to creating earth sustaining products that relax, nourish, and reconnect mind, body, spirit. They formulate their body care products with vegan ingredients from around the world, including many specially sourced and selected plant essences that are Certified Organic and Fair Trade.