Brand story
SPARITUAL
WHO
Shel Pink
WHAT
Inspired by clean ingredients, spa culture, and the art of self-care, SPARITUAL’s indulgent products encourage intentional touch to relax your senses, and nourish skin and spirit.
WHEN
2004
WHERE
Los Angeles, California
WHY
Inspired by her conscious upbringing and a longing for a healthier approach to beauty, Shel founded SPARITUAL. The meaningful self-care rituals are designed to encourage people to slow down and return home to themselves.
Q&A
Hometown?
Los Angeles
Morning beverage?
Turkish coffee
Introvert or extrovert?
Both
Go-to podcast?
"This Jungian Life"
Cure for jetlag?
Sunlight
Ideal weekend activity?
Reading, painting, and spending time with family and friends
Favorite season?
Fall in Michigan
Favorite word?
Serendipity
Unexpected hobby?
Dancing. Not sure if that is unexpected..
Surprising skill?
I’m ambidextrous!
Mid-afternoon snack?
Sunflower seeds, dark chocolate, and green tea
Happy place?
My home
Bucket list?
Seeing the Northern Lights
Best advice?
Don’t ever take anything personally
Words to live by?
Dance, dance, dance