Introducing The Beautiful Primer, a breakthrough multi-tasking base created to enhance your routine, delivering skincare benefits and a smooth, long-lasting makeup application. This weightless, Certified Organic, and silicone-free formula works on your skin and in your skin. Quickly absorbed, it provides lasting hydration, nourishment and skin firmness from within. Smoothes, soothes and illuminates, reducing redness and extending makeup wear for a radiant real-skin finish. Powered by sustainably farmed and ethically sourced Certified Organic ingredients. Mica provides natural radiance, Lavender Water soothes. Cold-Pressed Olive Oil, Oat Extract and Acmella Spilanthes Flower Extract hydrate, nourish and firm the skin instantly and over time.Sustainable packaging made from recyclable glass and recycled plastic pump and cap. Housed in signature recyclable and compostable KW red box.